BU352 Chapter Notes - Chapter 9: Frito-Lay, Rice Krispies, Canadian Imperial Bank Of Commerce
Document Summary
Core customer value: the basic problem solving benefits that customers are seeking ex. brand name, features/ design, quality level, and packaging. Associated services: non-physical attributes of the product including product warranties, financing, product support and after sale services. Types of products: two primary categories of products/ services based on who is buying them: consumers or businesses, consumer products: products/ services used by people for their personal use. Services customer shows a strong preference and for which he/she will expend considerable effort to search for the best suppliers customers will spend time comparing alternatives. Consumer is not willing to spend any effort to evaluate prior to purchase. Consumers either do not normally think of buying or do not know about luxury cars, legal or medical professionals or designer apparel furniture, appliances, and travel. Lo3: explain the difference between product mix"s breadth and product lines depth. Product assortment (product mix) the complete set of all products offered by a firm.
