BU352 Chapter Notes - Chapter 17: Swot Analysis, Consumerism, Corporate Social Responsibility
Document Summary
Using profit as the sole guiding light for corporate action can lead to short-term decisions that may in fact cause the firm to lose customers in the long run. The primary ethical dilemma facing managers, that is, how to balance shareholder interests with the needs of society. Marketing ethics, in contrast, refers to those ethical problems that are specific to the domain of marketing: examples: deceptive advertising, sale of products that damage the environment, or global issues such as the use of sweat shops. The generally accepted code in marketing, developed by the canadian marketing. Association (cma) flows from general norms of conduct to specific values to which marketers should aspire. Each subarea within marketing, such as marketing research, advertising, pricing, and so forth, has its own code of ethics that deals with the specific issues that arise when conducting business in those areas.
