BU352 Chapter Notes - Chapter 18: Consumerism, Social Movement
Document Summary
Chapter 18 ethics and socially responsible marketing. Marketing activities are directly in the eye of the public which is why we have to focus on ethics. Create an ethical climate in the workplace: create a code of ethics. People are the product of their culture, upbringing, genes, and other influences so what is ethical to one person may not be to someone else. There is usually a trade-off: i. e. launch the product with the flaw or fix it and lose your bonus. Voluntary actions to address the ethical, social, and environmental impacts of your business. Social movement aimed at protecting consumers from business practices that infringe upon their rights.
