BU398 Chapter Notes -Rogers Communications, Organizational Culture, Organizational Structure
Document Summary
The role of strategic direction in organizational design. The organization"s direction and purpose shapes how the organization is designed and managed. The primary responsibility of top management is to determine an organization"s goals, strategy, and design, therein adapting the organization to a changing environment. Performance of swot and pest analysis highlights the direction the organization should be taking. Organizations are created and continued in order to accomplish something. Parts of the organization establish their own goals and objectives to help meet the overall goal, mission or purpose of the organization. Serves as a communication tool communicates to current or potential stakeholders what the organization is trying to achieve. Communicates legitimacy to internal and external stakeholders who identify with the purpose. Operative goals = primary tasks, more well defined. Designate the ends sought through the actual operating procedures of the organization and explain what the organization is actually trying to do.
