BU398 Chapter Notes -Decision-Making, Walmart, Airbus
Document Summary
Chapter 6: designing organizations for the international environment. A company is domestically oriented while managers are aware of the global environment. Market potential is limited and primarily in home country. The structure is domestic, and initial foreign sales are handled through an export department. Company takes exports seriously and begins to think multidomestically. Multidomestic means competitive issues in each country are independent of other countries; the company deals with each country individually. At this point, an international division has replaced the export department, and specialists are hired to handle sales, service, and warehousing abroad. Multiple countries are identified as a potential market: multinational stage. A company has marketing and production facilities in many countries and more than one- third of its sales are outside its home country. Explosion occurs as international operations take off, and the company has business units scattered around the world along with suppliers, manufacturers, and distributors: global stage.
