BU398 Chapter Notes - Chapter 6: Future Orientation, Gender Role, Uptodate
Document Summary
The world is becoming a unified global field; today"s companies must think global or get left behind. Extraordinary advancements in communications, technology, and transportation have created a new, highly competitive landscape. Products can be made and sold anywhere in the world. Economic, technological, and competitive forces have combined to push many companies from a domestic to a global focus. In some industries, being successful now means succeeding on a global scale. Building a global presence expands an organization"s scale of operations, enabling it to realize economies of scale. Economies of scale also enable companies to obtain volume discounts from suppliers, lowering the organization"s cost of production. Scope refers to the number and variety of products and services a company offers, as well as the number and variety of regions, countries, and markets it serves. Having a presence in multiple countries provides marketing power and synergy compared to the same size firm that has present in fewer countries.
