BU398 Chapter Notes - Chapter 5: Isomorphism
Document Summary
Interorganizational relationships: enduring resource transactions, flows and linkages that occur among 2+ organizations: organizational ecosystem: formed by the interaction of a community of organizations and their environment, the industries a company is involved in, it"s suppliers, customers. Is competition dead: now, companies are supporting and depending on each other for success and/or survival because of all these relationships, co-evolving. In an organizational ecosystem, conflict and cooperation frequently exist at the same time: the changing role of management, think about horizontal processes rather than vertical structure. Power shifted from p&g to big chains like walmart walmart can make the terms of distribution, selling, etc. Join together to be more competitive in the market and to share scarce resources. Innovation, sharing risks when entering new markets, reducing costs: p&g now analyzes data and makes recommendations for what products the store should offer, not only from their brands, but competitors too.
