BU398 Chapter Notes -Radical Change, The Need, Learning Organization

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9 Oct 2014
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Organizational change: the adoption of a new idea or behaviour by an organization. Organizational innovation: the adoption of an idea or behaviour that is new to an organization"s industry, market, or general environment. Change process: the way in which changes occur in an organization. For a change to be successful, each of the following elements must occur: It helps to look at the organization design elements that are important for exploring new ideas verses design elements most suitable for exploiting current capabilities: for example, honda has used this approach. Technical champion: a person who generates or adopts and develops an idea for a technological innovation, and is devoted to it, even to the extent of risking position or prestige. It is estimated that about 80% of new products fail upon introduction and another 10% disappear within 5 years. Horizontal coordination model: a model of 3 components of organizational design needed to achieve new product innovation, specialization tasks, boundary spanning.

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