BU415 Chapter Notes - Chapter 3-14: Open-Source Software, Cloud Computing, Utility Computing
Document Summary
& non-profits: new technologies have, fuelled globalization, redefined concepts of software/computing, crushed costs, fuelled data-driven decision making, raised privacy & security concerns. Customer relationship management: crm has advanced in year much more data improvement, demographic details, purchase details, service details etc. Dangers of relying on technology: sustainable competitive advantage: financial performance that consistently outperforms industry averages. Fast follower problem: enter market quickly with comparable/superior product to competitor. How to maintain competitive advantage: valuable, rare. **know these concepts:*: brand, scale, data, switching cost assets, differentiation, network effects, distribution channels. Zara presentation: management is interesting (knowing what cr wants) Intro to zara: use of blend tech-enables strategy, vertical integration **know definition. Design: zara design staff relies heavily on young & fresh designers from design school, driven by what customer is asking for. Manufacturing & logistics ***know this slide for midterm. Inventory optimization (last point of first of this slide) Limitations: financial vulnerabilities zara buys in usd.
