BU415 Chapter Notes - Chapter 9: Deep Learning, Competitive Advantage, Gambling
Document Summary
Chapter 9 appropriating it- enabled value over time. Not all it is created equal: describe 3 historical examples for which the story has fully played out. Show 2 different it-dependent strategic initiatives, based on 2 different at their core, can produce opposite results when it comes to creating and appropriating economic value. Take rates were lower than expected h ia (cid:271)e(cid:272)a(cid:373)e a (cid:858)(cid:373)ust-offe(cid:396)(cid:859) a(cid:373)e(cid:374)it(cid:455) (cid:271)ased o(cid:374) the assu(cid:373)ptio(cid:374) that (cid:271)usi(cid:374)ess travellers who were used to high-speed connections at home and in office snub hotels w slow internet. Caesars entertainment widely celebrated for its innovative use of is and it in support of its efforts to better understand its customers (aka harrah: known as business intelligence (bi) considered a precursor of big data analytics. Caesars invested heavily in it exceeded million in 2000. Firm made conscious decision to invest money in tech rather than follow industry trend of creating elaborate resorts that (cid:449)ould (cid:858)(cid:449)o(cid:449)(cid:859) (cid:448)isito(cid:396)s (cid:449) thei(cid:396) size a(cid:374)d desig(cid:374)
