BU415 Chapter Notes - Chapter 1: Mark Zuckerberg, Cloud Computing, Customer Relationship Management
Document Summary
Billions in advertising dollars flee old media and are pouring into digital efforts, and this shift is reshaping industries and redefining skills needed to reach today"s consumers. Moore"s law and other factors that make technology faster and cheaper have thrust computing and telecommunications into the hands of billions in ways that are both empowering the poor and poisoning the planet. The service and ethics bar for today"s manager has never been higher. The way we conceive of software and the software industry is rapidly changing. Today, open source software powers most of the web sites you visit. The rise of open source has rewritten the revenue models for the computing industry and lowered computing costs for start-ups to blue chips worldwide. Cloud computing and software as a service are turning sophisticated, high-powered computing into a utility available to even the smallest businesses and non-profits.
