BU415 Chapter Notes - Chapter 6: Amazon Web Services, Customer Insight, Netflix
Document Summary
Amazon went seven years without turning a profit, losing billion during that time. Ceo, bezos followed his best reckoning on where markets and technology were headed, postponing profit harvesting while expanding warehousing capacity, building e-commerce operations worldwide, growing one of the internet"s most widely used cloud computing platforms. Amazon"s future continues to be hotly debated as the firm"s profitability swings wildly. Looking at the internet"s largest retailer provides a context for introducing several critical management concepts, such as cash efficiency and channel conflict. We can see in which tech-fueled operations can yield above average profits far greater than offline players. Amazon is the largest online retailer and has expanded to dozens of categories beyond books. Amazon takes a relatively long view with respect to investing in initiatives and its commitment to grow profitable business. Amazon got its start by selling books online.
