Textbook Notes for Shirley Lichti

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WLUBU432Shirley LichtiFall

BU432 Chapter Notes - Chapter 1: Shoplifting, Relationship Marketing, Retail

OC1640804 Page
24 Feb 2015
58
Consumer behaviour is a process: earlier known as buying behaviour; interactions between consumers and producers at the time of purchase, consumer beha
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WLUBU432Shirley LichtiFall

BU432 Chapter Notes - Chapter 3: Observational Learning, Sensory Memory, Mouthwash

OC1640809 Page
24 Feb 2015
49
Learning refers to a relatively permanent change in behaviour that is caused by experience. Learning doesn"t always affect learner directly: vicarious
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WLUBU432Shirley LichtiFall

BU432 Chapter Notes - Chapter 2: Kit Kat, Trade Dress, Guerrilla Marketing

OC1640806 Page
24 Feb 2015
28
Sensory stimuli sensory receptors: interpretation from expectation sensation. Influencing consumers" perceptions on taste: e. g. subtle cue such as the
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