BU472 Chapter Notes - Chapter 2: High Holy Days, Business Casual, Sales Promotion
Document Summary
Please find two ads (e. g. tv ads, print ads, publicity article, facebook ads, pr video, sales promotion) for the brand that your professor has given to you (see the attached excel file (myls >> content >> case 2)). Then, please fill the following table accordingly and submit your response before march 13, 1 p. m on myls >> dropbox >> case 2. Please indicate the name of the brand that you are analyzing. Please do not forget to copy the links of the ads or upload the files of the two ads that you are analysing in. Link to ad no. 2: https://www. youtube. com/watch?v=2-h0nzsh8t4 (video) & http://www. thefashionisto. com/banana-republic-2016-holiday-campaign/ (images) Please identify the following concepts based on your analysis and briefly justify your decision when it is required. Make it matter: young, trendy males/females, aged. Creative themes: banana republic positions their banana, positioning is done by displaying.
