BU479 Chapter Notes - Chapter 1: Whatsapp, Jargon, Personal Selling
Document Summary
Final exam: no citations required, you can say from i-robots website . Imc consists of: owned, paid and earned media. Is a planned process designed to assure that all brand contacts received by a customer or prospect for a product, service or organization are relevant to that person and are consistent over time. Less likely to be impacted by skeptics because there are governing rules however it still occurs: putting your message together for the right person, at the right time is difficult. Owned media: anything that the company has complete control over, examples: websites, content marketing (blogs, case studies, white papers, social media accounts, websites: still remain a point of first contact and a mobile first approach. Consumers are moving towards mobile devices surpassing desktop computers. There has been a shift towards mobile first as a form of information gathering, and then they move towards desktop computer to actually convert and make a purchase.
