BU479 Chapter 13: Discovering Unk unks
Document Summary
Discovering unk unks operating cost per participant per class. To the extent that you can find some sort of customer pain that others have not recognized or found a way to address in the arena where your innovation seeks to play, you will have an opportunity. Since innovators often are already convinced that their idea has merit, their mindset isn"t one of discovery or learning; it"s one of proving why their idea will work. Evidence from successful venture capital portfolios indicates that what is likely to work in most new ventures isn"t the plan a that the business plan so lovingly articulates. Ideally, a long interview should be conducted in person: mistakes in the interview process: You"ve let your enthusiasm show through: which it can limit the amount of honest feedback you"ll get. You"ve focused on your idea rather than on customers" concerns: can inhibit your learning about alternative solutions to the customer"s problem.
