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Chapter 10

BU481 Chapter 10: BU481 Chapter 10

Course Code
Karin Schnarr

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Chapter 10
Implementing Strategy: Change Agenda & Starting Conditions
Implementing Strategic Change
Change Agenda
- Diamond-E (D-E) and strategic option have been analysed and selected at this point
o Identified resources
o Organizational capabilities
o New management preferences
- Now it is time to identify change needs
identified in D-E to prepare for a
change agenda
o The first step in developing a
change plan
- If something makes sense, staff will fall
in line and change their ways to do
things to conform with new demands
o However, this rarely happens
very easily
o Lack skills and understanding to
chage or do’t wish to chage
because it is not in their best
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