BU481 Chapter 5: Chapter 5 Notes.docx

46 views4 pages
8 Oct 2014
School
Department
Course
Professor

Document Summary

These boundaries represent what we call the relevant environment for the strategic proposal. Within this limited environment, you will need to establish a time horizon for analysis and to isolate the specific forces of demand, supply, competition, and government policy. Focus is critical to understanding the prospects of a strategy. Three tools will be useful in achieving a focused and properly timed environment analysis: a) your assessment of the performance of the business b) the strategic proposal itself c) the profit model underlying the business and the specific proposal. Refer to the text for a detailed description of the above tools. Minimizing the risks of focus: macroenvironment scanning. If your focus is too specific, you might miss the emergence of a new market opportunity. Also, if you concentrate overly on a particular time horizon, you may get blind sighted by events that lie just beyond the limit.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions