BU481 Chapter 1: Chapter 1 Notes
Document Summary
Chapter 1: the job of the general manager. The general manager"s job is to create value of the enterprise. You need to recognize emerging opportunities and challenges, prepare a response, and ensure the success of whatever plan of action you decide upon. Fundamental components of the gm"s job: setting direction, creating strategy, implementing change, assessing performance, assessing performance. Our assessment of organizational performance is based on two sets of measures: a) operating performance - quantitative measures of financial and market performance b) organizational health - qualitative measures such as management and work enthusiasm. Operating performance / org. health are both positive. Strategy will be a question of fine tuning and taking further look into the future. People enjoy their work but collectively are performing inadequately in terms of market/financial standards. Happy employees will not want to face the prospect of making uncomfortable changes to improve performance. Business is achieving its operating objectives at the expense of organizational health.
