BU491 Chapter Notes - Chapter 6: Knowledge Network, Administrative Controls
Document Summary
Companies have shifted their strategic focus away from an all-encompassing obsession with preempting competition to a broader view of building competitive advantage through selective, often simultaneous reliance on both collaborations and competition. Mne with hq in an industrialized country and a junior local partner in a less-developed country. Primary goal: access to new markets: modern strategic alliances have different scope and motivations. Focus on new product creation and new technologies rather than just the distribution of existing products. 5 key motivations that are the driving the formation of strategic alliances: technology exchange. As more and more breakthroughs and major innovations are based on interdisciplinary and inter-industry advances, the formerly clear boundaries between different industrial sectors and technologies become blurred. The necessary capabilities are often beyond the scope of a single firm due to shorter product life cycles, time pressure, and exposure to risk: global competition.
