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Chapter 2

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Communication Studies
Natalie Coulter

CS101 Chapter 2-Print Week 3 Wordless Society Ahead? Not Likely -Futurist George Gilder puts his money that word-based media over television in the future -It is impossible to communicate effectively without words Importance of Newspapers -Newspapers are a “daily creation” -The Washington Post has 11 000 people involved in the daily creation of newspapers -Newspapers have a rich mix of content – news, advice, comics, opinion, puzzles, and data -Newspapers have accommodated to a technological world by adding graphics and colour and aesthetics -Newspapers have emphasized morning editions for those who start work at 9am as opposed to when people would start at 7am. Afternoon editions have been phased out because more people are at work later in the day -Electronic delivery-sending news to readers’ computer screens st -The newspaper industry is looking to do electronic delivery methods for the 21 century Newspaper Products -Newspapers used to be tiny -The page sizes eventually grew to be broadsheets – a newspaper format with full size pages; typically six columns wide and 22 to 24 inches long - -To save costs the newspaper industry settled on a smaller size, standard advertising unit – a trimmer newspaper broadsheet format with standardized dimensions; introduced in the 1980s – it made it easier for big advertisers to place ads in multiple papers -This saved money though left less room for news and other content Tabloids -The word tabloid has a second-rate connotation from papers featuring eye-catching, but tawdry headlines, but newspaper people use the word in a clinical sense for a half-size newspaper that is convenient to hold. -Among young adults, they prefer compact newspapers -Tabloids are portable in ways that broadsheets aren’t Newspaper Production -In the mid-1800s, the steam powered press manufactured paper in rolls, and made press runs of thousands of copies per hour -The ideas are endless as to how they will produce newspapers in the future: scanning for example Newspaper Chain Organization -Reasoning that he could multiply profits by owning multiple newspapers, William Randolph Hearst put together a chain of big-city newspapers in the late 1880s. -Newspaper chain-company that owns several newspapers -Local autonomy-independence from chain headquarters -Local autonomy is consistent in North American journalistic values -Newspaper chains is a concern because the media is passing into fewer and fewer hands and experts agree that, that is likely to continue -Kent Commission-1981 Royal Commission into newspaper ownership -The Kent Commission made recommendations: CS101 Chapter 2-Print Week 3 No owner could control more than 5% of Canada’s total newspaper circulation No owner could own more than five newspapers No owner could own more than 1 newspaper within a radius of 500km To stop the trend toward chains, several, including Thomson, would be ordered to “divest” themselves of some of their newspaper holdings -The Kent’s commission died before becoming law -Concentration of ownership-conglomeration and convergence of media into fewer and fewer hands -Newspapers need a variety of voices because otherwise they become more alike, less individual, and less distinctive -As they become bigger people will less likely have a career in journalism National Dailies -The Globe and Mail-Founded in 1844 by George Brown. Began publishing daily in 1853. In 2001 it because owned by Bell Globemedia, now CTVglobemedia. It has a circulation of 2 million weekly. -National Post-In 1998 Conrad Black. Canwest owns the National Post Hometown Newspapers -Toronto Star-a metropolitan daily. Has a daily circulation of 400 000; the most in Canada. 3.2 million papers per week, and the Saturday Star has a circulation of over 600 000. -Hometown daily-edited primarily for readers in a defined region. Most of these are chain owned. Challenges for Daily Newspapers -Circulation-Newspaper companies still make so much profit because of their cost-cutting ability. -Advertising-National advertisers don’t look to newspapers anymore. National advertising accounts for only one third of a newspaper’s ad revenue, the rest are local ads. Free-standing inserts-pre-printed advertising circulars inserted in newspapers. Ex. Flyers -Market Databases-As a condition for access to their news websites, a growing number of newspapers is requiring visitors to register. Access is free in exchange for personal information that enables the paper to create a single customer database for print subscribers and email subscribers
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