CS101 Chapter Notes - Chapter 6: Cnn, Canadian Content, Bell Tv
Document Summary
Books-the discretionary time people spend on tv today is time that once went to other activities. To stem the decline in reading, book publishers have responded with more extravagant promotions to draw attention to their books, a major one is potential screenplays which end up on television. Newspapers-evening tv newscasts and 24-hour news channels have been a major factor in the near disappearance of afternoon newspapers. Hometown newspapers have lost almost all of their national advertisers, primarily to television. Magazines-television took advertisers from big mass-circulation magazines, which forced magazine companies to shift to smaller segments of the mass audience that television could not serve. Recordings-the success of recorded music today hinges on the airplay that music videos receive on. Movies-just as magazines demassified after television took away many of their advertisers, hollywood demassified after tv stole the bulk of its audience. Radio-the tv networks took radio"s most successful programs and moved them to the screen; radio demassified.
