EC260 Chapter Notes - Chapter 13: Price Discrimination, Sherman Antitrust Act, Externality

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Ec260 chapter 13: advanced topics in business strategy. Strategy where an incumbent (existing firm) prices below the monopoly price in order to keep potential entrants out of the market. Goal is to lessen competition by eliminating potential competitors" incentives to enter the market. These profits may induce other firms to enter the. Incumbent produces ql instead of monopoly output (qm) Resulting price pl is lower than monopoly price (pm) Residual demand curve is the market demand (dm) Optimal limit pricing results in a residual demand such that, if the entrant entered and produced q units, its profits would be zero. Entrant"s residual demand curve minus ql lies below. It isn"t generally profitable for the incumbent to maintain an output of ql once entry occurs. Solution: incumbent must link its pre-entry price to the post-entry profits of the potential entrant. Even if the incumbent can link pre-entry price to post-entry profits, it may be more profitable to permit entry.

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