EC260 Chapter Notes - Chapter 2: Hyperbola, Ais People, Arc Elasticity

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6 Sep 2016
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Managers need to understand all of the factors that affect consumer demand. Managers can influence demand by controlling price, advertising, product quality, and distribution strategies. Mangers cannot control, but need to understand, elements of the competitive environment that influence demand: Availability of substitute goods, their pricing, and advertising strategies employed by sellers. Managers cannot control, but need to understand how the macroeconomic environment influences demand: Interest rates, taxes, and both local and global levels of economic activity. Table showing the total quantity of a good purchased at each price. Plot of the market demand schedule on a graph. Price is on the vertical axis (y) and quantity demanded is on the horizontal axis (x) Total demand for a good is shown for each price not the demand for the good from a single firm. Downward sloping quantity demanded falls as price rises. Quantity demanded is defined with regard to a particular time period (i. e. , 2012)

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