EC260 Chapter Notes - Chapter 7: Variable Cost, Demand Curve, Reservation Price
Document Summary
Market structure affects the pricing power of a firm so we define markets based on their degree of pricing power. On one end of the spectrum lies the perfectly competitive market in which managers have no market power. At the other end of the spectrum lies the monopoly situation where managers face no competition and as a result they have lots of market power type of product being sold. Market structure is determined by: number of firms present. 2: pricing power of firm, barriers to entry, non-price competition. Market price is determined by the intersection of the market demand curve and the market supply curve. Sub q = 24 into demand or supply: Likewise a demand shift will affect the price in a perfectly competitive market. Demand would shift to the right if income increased; market price would rise. The output decision of a perfectly competitive firm.