EC270 Chapter Notes - Chapter 11: Entire Function, Marginal Revenue, Economic Surplus

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8 Jan 2017
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A profit-maximizing firm chooses both its inputs and outputs with the sole goal of achieving maximum economic profits. A firm sells some level of output, q, at a market price of p per unit. In the production of q, certain economic costs are denoted as c(q). Necessary condition for choosing the value of q that maximizes profits is found by setting the derivative with respect to q equal to 0: Marginal profit must be decreasing at the optimal level of q. Q less than q* , profit must be increasing and q greater than q*, profit must be decreasing. If price does not change as quantity increases, mr is equal to price: firm is a price taker. If a firm sells all its output at one price, the demand curve facing the firm is a average revenue curve. Profit is maximized when mr = 0. Output level q* provides maximum profits because price is equal to short-run marginal cost.

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