GG102 Chapter 2: Chapter 2 - Sept 22
Document Summary
Applies geographical methods (spatial analysis) to demographic questions ( what are the characteristics of the population?") Result: generates insights into the spatial distribution of groups of people that share particular sets of characteristics: in other words: people are categorized based on where they live, they are judged on who lives around them. It enables the targeting of specific groups of consumers/voters/donors/supporters by: dividing the population into market segments" that have the same characteristics, identifying the neighbor hoods where these groups reside, selling this knowledge to interested businesses, political parties, etc . And other processes that describe how and why people tend to stick together" (e. g. , Chptr 3 immigration, chpter 5 sexual geographies, chpter 6 place making and territoriality, etc. ) These lead to an observable, statistically significant pattern of where people with certain characteristics are likely to live. Classifies canadian neighbourhoods: 14 clusters of social groups (as well as lifestages) Further subdivided into 68 unique segments of lifestyle types.
