GG102 Chapter Notes - Chapter 1: Geographic Information System, Gentrification, Spatial Analysis
These are all mined by companies that create profiles. It is useful, helps us solve concrete problems. Allows us to improve the life of a person. Geography is different because they use visualizations: maps (static, geographic information system (dynamic) Maps can also be the subject of geographic study: historical sequences of maps. Changes, viewpoints, propaganda: what they show and what they don"t show. The gaps in maps, what"s not depicted on maps e. g military installations of maps: how they are designed, (designed to make you believe something, how they are perceived. Applies to spatial analysis to demographic questions: gain insights into how people group together, share particular sets of characteristics. People are categorized based on where they live. Judged by who lives around them, aggregate characteristics of the neighbourhood residents, creditworthiness, purchasing power, susceptibility to advertising, mortgage etc . Sell knowledge to interested businesses, third parties who want to focus on their target demographic.