GG294 Chapter 4: Chapter4
Document Summary
Economic considerations: growth and development of the tourism industry in a region or corporate growth are dependent on understanding consumer behaviour, particularly through market segmentation strategies: the tourism decision making process is affected by, social and personal interactions, such as the needs of others with whom the individuals is travelling, whether there are children in the group, likely contact with service staff and host community, travel experience, expectation of delays, comfort and ease of travel to destination, destination specific factors, such as the quality of the accommodation and facilities and historical or other interests, which may act as a particular draw for tourists, personal factors, such as self confidence, personality, experience, lifestyle and life stage, behaviour patterns, which may dictate an individual"s propensity to experience new places and activities, or to search for holiday information pre booking, responsive mechanisms, desire for authentic experiences, social skills and feeling at ease in a strange environment, there are three broad constraints, 1.
