MU121 Chapter 6: Chapter 6 MU121.docx

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19 Nov 2014
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Until the early 1960s, many african-american musicians were blocked from mainstream success by white artists covering their records. British invasion bands took much of their early inspiration from african-american popular music. Berry gordy jr. and black music for white audiences. Go where the money is: white kids and disposable income. Gordy began writing songs for fellow detroiter and former boxed, singer jackie wilson, who was looking for material to record. Formed motown records with a loan from his family trust. During his first few years in business, gordy often modeled his releases on aleady successful records. Gordy knew that there was potential in producing records that could cross over from the rhythm and blues charts onto the pop charts. Gordy decided to make motown singles acceptable to white listeners in their original versions. In the early 1960s this meant making records that would appeal to white teenagers.

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