PS270 Chapter Notes - Chapter 4: Theory Of Planned Behavior, Implicit-Association Test
Document Summary
Attitude a favourable or unfavourable evaluative reaction toward something or someone, exhibited in ones beliefs, feelings, or intended behaviour. Affect a person"s feelings/emotions about the attitude: i. e. Behaviour the way the attitude we have influences how we act or behave: i. e. I will avoid spiders and scream if i see one . Cognition a persons belief/knowledge about an attitude object: i. e. Moral hypocrisy appearing moral without being so. I. e. knowing moral choice but not choosing it. When social influences on what we say are minimal: sometimes we say what we think others want to hear, implicit association test. When other influences on behaviour are minimal: the effects of an attitude on behaviour become more apparent when we look at a person"s average behaviour rather than isolated acts. When attitudes specific to behaviour are examined: attitudes predict behaviour when the attitude is directly pertinent to the situation, theory of planned behaviour:
