PS270 Chapter Notes - Chapter 4: Implicit-Association Test, Social Influence, Seat Belt

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8 Oct 2013
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Our private beliefs and feelings determine our public behaviour, so if we wish to change behaviour we must first change hearts and minds. Changing people"s attitudes hardly affects their behaviour. The attitude-behaviour relation works the other way around. Very well trained and very good at finding reasons for what we do, but not very good at doing what we find reasons for". Favourable or unfavourable evaluative reactions toward something often rooted in beliefs and exhibited in feelings and inclinations to act define a person"s attitude. Attitude a favourable or unfavourable evaluative reaction toward something or someone, exhibited in one"s beliefs, feelings, or intended behaviour. A person may have a negative attitude toward coffee, a neutral attitude toward the french, and a positive attitude toward their neighbour. Attitudes provide an efficient way to size up the world. When we have to respond quickly to something, how we feel about it can guide how we react.

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