ADMS 1000 Chapter Notes - Chapter 3: Dominant Design, Wintel, Baby Food
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Industrial evolution: number of competitors follows an inverted u shaped curve. The number of organization rising initially up to a peak, and then declining as the industry ages. The pace of an industry"s evolution along its lifecycle is closely related to the evolution of technology within the industry: industry lifecycle, each stage affects competition, organizational structure, strategy so that different. Introduction growth maturity decline types of firms tend to be leaders at different stages. Introduction: industry emergence and creation: new industries emerge following innovations: Industries begin to decline as a result of changes in: Demographics (e. g. baby food in the 1960s) Technology (e. g. typewriters, vcrs: firms can pursue different strategies to cope: Maintain industry leadership: this approach requires a firm to continue investing in marketing, support and product development, hoping that competitors will eventually exit the market. Harvest profits: this strategy requires squeezing as much remaining profit as possible from the industry by drastically reducing cost.