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Malden Mills [Reading]

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Administrative Studies
Course Code
ADMS 1000
Eytan Lasry

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The Malden Mills Company ADMS 1000 Reading Aaron Feuersteins grandfather Henry founded the Malden Mills company in 1906 at a time when Massachusetts was at the centre of the American textile industry 1980Malden Mills introduced 100 polyester performance fleece the first generation of what has become an entirely new product category By mid1990s Malden Mills was the last of the New England garment factories and the leading innovator producers and marketer of branded high quality performance textiles for the outdoor products industry It was selling 400 million a year of fabrics through America Europe and Asia and had brand name clients like North Face Eddie Bauer Patagonia and LL Bean Despite increased competition from lower cost producers Aaron Feuerstein decided against relocating his business away from the town of Lawrence where Malden Mills is the largest employer in one of Massachusetts poorest towns Employs 3000 people He feels the rel
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