ADMS 2400 Chapter Notes -Implicit Cognition, Semantic Memory, Social Cognition

• School: York University
• Department: Administrative Studies
• Course: ADMS 2400
• Professor: Indira Somwaru

Document Summary

The process of interpreting one"s environment: one major function of this is recognition of objects, ob focuses on people instead. Social cognition: how people perceive one another. Four stage sequence: stage 1: selective attention/comprehension. Attention: being consciously aware of something or someone. Focuses on certain information: stage 2: encoding and simplification. Schema: mental picture of an event or object: stage 3: storage and retention. Event memory: containing information of specific and general events e. g. going to a restaurant, at a job interview, and going to a food store or a movie. Semantic memory: general knowledge about the world e. g. associated traits, emotional states, physical characteristics, and behaviours: stage 4: retrieval and response. Makes judgements and decisions that are based on either. Many of the managerial activities listed below are affected by perception. Implicit cognition: any thought of belief that is automatically activated without conscious awareness: very biased decisions are then made from interviewers.