ADMS 4900 Chapter Notes - Chapter 8: Capacity Utilization, Leaseback
8 Feb 2014
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Chapter 8 industry change and competitive dynamics. Generic strategies, functional areas, value-creating activities and overall objectives vary depending on life cycle stage. Managers need to strive to emphasize key functional areas during each stage and maintain a level of parity. ~ should not become so focuses on one area that other areas are ignored. Cannot predict when industry moves from one stage to another. Limitation of cycle is that products go through many innovations and renewal stages. Only fad products have single life cycle. Biggest industry change are usually caused by technology and innovation. Regulation and deregulation also can alter an industry. ~ change occurs but it"s within the existing framework of the industry. ~ at any time there may be incremental changes but that accumulates to substantial change. Unfamiliar consumers, market segments are not well defined, features are not clearly specified. Low sales growth, rapid technology change, operating losses, need for strong sources of cash to finance operations.
