ADMS 1010 Chapter Notes - Chapter 6: Persuasive Writing

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Detail, quality, clarity, and completeness of information (evidence and assumptions) Tone (scholarly versus narrative: scholarly more academic and technical; appeals to authority with many references, narrative more broad audience, appeals to emotion with stories, descriptions, etc. Anticipate objections (below), acknowledge them, then counter them: E. g. limit generalizations, state you claim is highly probable given the evidence, not 100% guaranteed, etc. Acknowledging limitations makes your writing more persuasive e. g. in sandel"s persuasive writing. What money can"t buy: the moral limits of markets. Vividness & evidence: opens with striking story paying drug addicted women to undergo sterilization, large number of specific, provocative cases described and research findings outlined. Anticipate and address objections: systematically outlines alternative perspectives in a detailed, respectful manner: From the standpoint of economic reasoning, it"s not clear why the program should provoke outrage the deal produces gains for both parties and increases social utility . the exchange is economically efficient. (p. 44-45)

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