Textbook Notes for A L L

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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 16: Pricing Strategies, Monopolistic Competition, Profit Maximization

OC1294598 Page
27 Feb 2015
39
Pricing objectives of not-for-profit organizations: profit maximization, cost recovery, market incentives, market suppression (discouraging consumption
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YORKADMS 2200A L LFall

ADMS 2200 Chapter Notes - Chapter 1-5: Customer Relationship Management, Marketing Mix, Energy Brands

OC40322915 Page
26 Apr 2015
62
The production concept is still a useful philosophy in some situations. Lenovo dominates the highly competitive, price-sensitive chinese pc market thro
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Strategic Alliance, Environmental Resource Management

OC1294596 Page
27 Feb 2015
40
Environmental scanning and environmental management: environmental scanning collecting external marketing environment information to identify and inter
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter 9: chapter 9.pdf

OC1294595 Page
27 Feb 2015
32
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter 8: Chapter 8.pdf

OC1294594 Page
27 Feb 2015
44
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 17: Average Cost, Bid Rigging, Predatory Pricing

OC1294593 Page
27 Feb 2015
32
Price the exchange value of a good or service. Federal legislation prohibiting price discrimination, price fixing, bid rigging, predatory pricing, fals
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 9: Dry Cleaning, Toothpaste, Vise

OC1294593 Page
27 Feb 2015
34
People want to buy want satisfaction rather than objects. The service and its offerings are the product, not the physical object or intangible service.
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 10: Radio-Frequency Identification, Brand Loyalty, Brand Equity

OC1294599 Page
27 Feb 2015
43
Different types of brands: brands can be classified in several ways: private, manufacturer"s or national, family, captive, and individual brands. Some
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 11: Automotive Battery, Direct Selling, Sears Canada

OC1294596 Page
27 Feb 2015
39
Chapter 11 marketing channels and supply chain management. Distribution movement of goods and services from producers to customers. Marketing (distribu
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter 9: Chapter 9_2.pdf

OC1294593 Page
27 Feb 2015
41
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 14: Procter & Gamble, Lebron James, Advertising Campaign

OC1294593 Page
27 Feb 2015
11
Chapter 14 advertising and digital communications: advertising is the most visible form of nonpersonal promotion often used with sales promotion to cre
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YORKADMS 2200A L LWinter

ADMS 2200 Chapter Notes - Chapter 18: List Price, Pricing Strategies, The Home Depot

OC1294594 Page
27 Feb 2015
20
Specific pricing strategies grow out of the overall marketing strategy. Skimming pricing strategy pricing strategy involving the use of a high price re
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