Textbook Notes for Chuck Hendricks

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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 1: Sobeys, Channel (Communications), Mobile Marketing

OC4004966 Page
5 Feb 2015
45
Chapter 1: marketing the art and science of satisfying. Economists contributed the concept of utility the want-satisfying power of a good or service. F
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter 13-15: Part 6 (Chapters 13-15).docx

OC24016911 Page
27 Jan 2015
35
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter 16: Part 7 (Chapter 16).docx

OC2401694 Page
27 Jan 2015
46
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 1: Cause Marketing, Marketing, Social Marketing

OC3271343 Page
12 Nov 2015
22
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 9-10: Toothpaste, Brand, Iso 9000

OC2401698 Page
27 Jan 2015
20
Define product distinguish between goods and services and how they relate to the goods services continuum, and explain the importance of the service se
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter 7-8: Part 3 (Chapters 7-8).doc

OC2401696 Page
27 Jan 2015
30
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter 4-6: Part 2 (Chapters 4-6).doc

OC2401698 Page
27 Jan 2015
30
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 2: Pricing Strategies, Marketing Mix, Kfc

OC3271344 Page
26 Jan 2016
22
Planning: the process of anticipating future events and conditions and of determining the best way to achieve organizational goals. Marketing planning:
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 2: Kfc, Td Canada Trust, Mccain Foods

OC4004966 Page
5 Feb 2015
28
Organization-wide objectives; fundamental strategies; long-term plans; total budget. Quarterly and semi- annual plans; divisional budgets; divisional p
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter 1-3: Part 1 (Chapters 1-3).docx

OC2401693 Page
27 Jan 2015
35
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 1: Channel (Communications), Social Marketing, E-Commerce

OC4997119 Page
24 Oct 2015
48
Chapter 1 marketing: the art and science of satisfying customers. Customer loyalty is the watchword for the 21st century marketing. Power of telecommun
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YORKADMS 2200Chuck HendricksFall

ADMS 2200 Chapter Notes - Chapter 7: Google Analytics, Data Mining, The Saturday Evening Post

OC4004966 Page
5 Feb 2015
33
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