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Textbook Notes for Jean Adams

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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 15: Impulse Purchase, National Accounts, Job Security

OC66212813 Page
19 Nov 2016
9
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 5: Brand Loyalty, Reference Group, Virtual Community

OC66212815 Page
12 Oct 2016
16
Interpersonal determinants of consumer behavior: cultural influences. Culture values, beliefs, preferences, and tastes handed down from one generation
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 16: Pricing Strategies, Marginal Revenue, Market Price

OC66212815 Page
12 Nov 2016
5
Pricing objectives classified into four major groups. Must set price of its products with profits in mind: even nonprofit must consider expenses and pr
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter 4: Digital Marketing and Social Media

OC66212817 Page
5 Oct 2016
13
Adms 2200 ch 4 digital marketing and social media. The internet revolutionizes every aspect of life: e-business : refers to conducting business via int
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 1: Interactive Marketing, Sustainable Products, Channel (Communications)

OC66212814 Page
15 Sep 2016
19
Adms 2200 ch 1 marketing: the art and science of satisfying customers. Overview: rapidly changing business landscapes create new challenge. Information
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 10: Vehicle Insurance, Consumer Behaviour, Washing Machine

OC66212810 Page
29 Oct 2016
7
Adms 2200 ch 10 product and services strategies. What is a product: product bundle of physical, service, and symbolic attributes designed to satisfy a
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 2: Strategic Planning, Swot Analysis, Bargaining Power

OC66212811 Page
21 Sep 2016
12
Adms 2200 ch 2 designing customer oriented marketing. Marketing planning: basis for strategy and tactics: planning. Process of anticipating future even
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 14: Integrated Marketing Communications, Marketing Communications, Guerrilla Marketing

OC66212813 Page
12 Nov 2016
3
Adms 2400 ch 14 integrated marketing communications, advertising, and digital communications. Promotion function of informing, persuading, and influenc
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter 11: Developing and Managing Brand and Product Strategies

OC66212810 Page
30 Oct 2016
3
Adms 2200 chapter 11 developing and managing brand and product strategies. Brand name, term, symbol, design that identifies product of one firm while d
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 13: Shopping Mall, Markdown, Canadian Tire

OC66212812 Page
12 Nov 2016
4
Adms 2200 ch 13 retailers, wholesalers, and direct marketers. Retailing activities involved in selling merchandise to ultimate consumer. Retailers crea
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 9: Marketing Mix, Promotional Mix, Business Intelligence

OC66212817 Page
14 Oct 2016
13
Adms 2200 chapter 9 market segmentation, targeting, and positioning. Market composed of people with sufficient purchasing power, authority, and willing
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YORKADMS 2200Jean AdamsFall

ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Pizza Hut, Predatory Pricing

OC66212816 Page
28 Sep 2016
11
Adms 2200 chapter 3 marketing environment, ethics, social responsibility. Competitive environment: competitive environment interactive process occurrin
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