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Textbook Notes for Kim Snow

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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Final Guide: Customer Service, Industrial Revolution, Relationship Marketing

OC168270268 Page
28 Nov 2018
0
Lecture 1 marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want-satisfying
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

OC168270217 Page
27 Nov 2018
0
Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 11: Direct Selling, Customer Service, Retail

OC168270215 Page
22 Nov 2018
0
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

OC168270210 Page
13 Nov 2018
0
Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 9: Marketing Mix, Retail, Product Management

OC16827029 Page
7 Nov 2018
0
Marketing mix blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target
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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Internet, International

OC168270217 Page
5 Nov 2018
0
Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 8: Census Geographic Units Of Canada, Geographic Information System, Baby Boomers

OC16827025 Page
30 Oct 2018
0
Lecture 8 market segmentation, targeting, and positioning. Market group of people with sufficient purchasing power, authority, and willingness to buy.
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 6: Cognitive Dissonance, Social Influence, Reference Group

OC16827024 Page
17 Oct 2018
0
Consumer decision: high-involvement purchase decision, low-involvement purchase decision, the consumer decision process: Problem or opportunity recogni
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

OC16827028 Page
3 Oct 2018
0
Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by co
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 3: Tim Hortons, Marketing Ethics, Toonie

OC16827025 Page
25 Sep 2018
0
Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning collecting external marketing environment information to
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 13: Brand Loyalty, Brand Management, Costco

OC59569910 Page
30 Nov 2015
35
Chapter 11: developing and managing brand and product strategies. Marketers measure brand loyalty in three stages: recognition, preference, and insiste
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YORKADMS 2200Kim SnowFall

2200 Chapter 3: chapter 3

OC59569910 Page
30 Nov 2015
20
Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning: collecting external marketing environment information t
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 4: Digital Marketing, Interactive Marketing, Social Media Marketing

OC59569910 Page
30 Nov 2015
12
Chapter 4: digital marketing and social media: living in the connected world. Electronic data interchanges (edi), the business-to business exchange of
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 5: Consumer Behaviour, Reference Group, Cognitive Dissonance

OC5956997 Page
30 Nov 2015
14
Consumer behaviour: process through which buyers make purchase decisions. Every buying decision made is influenced by internal and external factors. Th
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Fast Food, Mothers Against Drunk Driving

OC1928916 Page
14 Oct 2013
30
Chapter 3: the marketing environment, ethics, and social responsibility. Chapter objective 1: identify the five components of the marketing environment
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 10: Vise, Dry Cleaning, Total Quality Management

OC5956994 Page
30 Nov 2015
41
People want to buy want satisfaction rather than objects. The service and its offerings are the product, not the physical object or intangible service.
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 13: Monopolistic Competition, Profit Maximization, Value-Based Pricing

OC5956998 Page
30 Nov 2015
10
Competition act: the most comprehensive legislation in canada, designed to help both consumers and businesses by promoting a healthy competitive enviro
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YORKADMS 2200Kim SnowFall

Chapter 1 Contemporary Marketing Complete Note

OC223634 Page
2 Nov 2011
31
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 13: Marketing Channel, Direct Selling, Open Skies

OC5956997 Page
30 Nov 2015
13
Chapter 12: marketing channels and supply chain management. System of marketing institutions that enhances that physical flow of goods and services alo
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 8: Fifth Normal Form

OC223634 Page
2 Nov 2011
33
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YORKADMS 2200Kim SnowFall

ADMS 2200 Chapter Notes - Chapter 9: Market Segmentation, Target Market, Railways Act 1921

OC5956998 Page
30 Nov 2015
16
O goods and services purchased for use either directly or indirectly in the production of other goods and services for resale: eg. Tires purchased for
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YORKADMS 2200Kim SnowFall

Chapter 4- Marketing

OC223635 Page
2 Nov 2011
38
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