ADMS 2200 Chapter Notes - Chapter 3: National Energy Board, Pizza Hut, Predatory Pricing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Jean Adams

Document Summary

Adms 2200 chapter 3 marketing environment, ethics, social responsibility. Competitive environment: competitive environment interactive process occurring in marketplace among marketers of competitive products, substitutable products, and consumer"s purchasing power. Can affect marketing strategies of competitors: few organizations have monopoly. Deregulation movement has ended monopoly over most utilities. Alternative cell phone providers and electric utilities: some pharmaceutical giants have temporary monopoly on new drugs, corporations prefer sharing competition with only few rivals. Limited number of sellers in industry: high cost barriers keep out new competition, while corporations remain innovative, types of competition. Direct form: marketers of similar products. Indirect form: products that are easily substitutes. Pizza hut and burger king: change in price or improvement in product can affect demand for substitute product. Consumer purchasing power: all firms compete for limited numbers of dollars consumers will spend. Competitive environment determines success or failure of product. Must assess competitotrs" marketing strategies constantly: developing a competitive strategy.