ADMS 2200 Chapter Notes - Chapter 10: Vehicle Insurance, Consumer Behaviour, Washing Machine

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Jean Adams

Document Summary

Adms 2200 ch 10 product and services strategies. What is a product: product bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs. Spectrum helps visualize difference/similarities between goods/service: goods and services distinguished in several ways. Fast food restaurants are trying to standardize the service though: deliver food within specific time limit. Buyers often play important roles in creation and distribution of servies. Require interaction between buyer and seller: calling transportation service. Lack of gas or late arrival may deter reputation from bad review. Customers experience different scenarios: different food, haircut, etc. Make up of economy and growing constantly. Highest paying jobs are part of service. Crucial role in international competitiveness of canadian firms. Crucial role in international competitiveness of firms. Offshoring service jobs: however, recently backshoring to return call centres to. Recent trend of insourcing/homeshoring enables firms to save on office space, supplies, and furnishings.