ADMS 2200 Chapter Notes - Chapter 12: Marketing Mix, Radio-Frequency Identification, Exclusive Dealing
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11 Apr 2017
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Adms 2200 chapter 12: marketing channels and supply chain management. It is the movement of goods and services from producers to customers: producers = 2nd marketing mix variable, consumers = important marketing concern. It is the control of activities of purchasing, processing and delivering through which raw material are turned to products and made available to customers. Direct selling: direct channel it moves goods directly from a producer to ultimate user, direct selling a strategy that is designed to establish direct sales contract between producer and final user. Channels using marketing intermediaries: producer to wholesaler to retailer to consumer, producer to wholesaler to business user, producer to agent to wholesaler to retailer to consumer. It is a network that moves products to a firm"s target market through more than one marketing channel. Reverse channels: channels that are designed to return goods to their producers.