ADMS 2200 Chapter 2 - 3: ADMS 2200 Chapter 2 -3: ADMS 2200 Chapter 2 -: ADMS 2200 Chapter 2 : Chapter 2 and 3

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Elena Skliarenko

Document Summary

Planning future activities in order to achieve organization objectives such as pricing decisions, distribution channels, advertising and . Process of determining an organizations primary objectives and plan the future actions based on them. Planning the activities that is related to strategic goals. Mostly used to address short-term or near-future activates. Organization-wide objectives, fundamental strategies, long-term plans, total budget. Quarterly and semi-annual plans, divisional budgets, divisional policies and procedures. Daily and weekly plans, unit budgets, departmental rules and procedures. Group of people that organization is going to focus on. Essential purpose that differentiates one company from another. Company"s short-term and long-term goals and plans for future. Example: generate 15% profit over the next 24 months. Evaluation of a company"s products in order to determine the strongest and weakest. Each has its own managers, resources, objectives, and competitors. Each has its own mission and develops its own marketing plans. A market share/market growth matrix that compare market share against market growth potential.