ADMS 2200 Chapter 1: Chapter 1

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Elena Skliarenko

Document Summary

The processes for creating, communicating, delivering value to customers, and manage customer relationship that benefit the organization. Activity in which two or more parties exchange goods. Example: available 24/7 or canada post express service. Example: banks in grocery stores, soft-drink machines outside gas station. Ability to transfer title to goods at the time of purchase. Finding out which needs the organization can profitably serve. Developing goods and services to convert potential buyers into customers. Production orientation: the theory that high quality product will sell itself. Sales orientation: creative advertising and selling will persuade them to buy. Organizations tries to fill consumer needs and convince them to buy a. b. c. Market shifted from seller"s market (more buyers than available goods/services) to buyer"s market (more goods/services than customers) Consumer orientation is first determining consumer needs, and then finds ways to satisfy them. Marketing concept is focused on achieving long-run success. Long term relationship with customers and other partners lead to success.