ADMS 2200 Chapter Notes - Chapter 9-10: Toothpaste, Brand, Iso 9000

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Chuck Hendricks

Document Summary

Define product distinguish between goods and services and how they relate to the goods services continuum, and explain the importance of the service sector in today"s marketplace: product bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs, service intangible task that satisfies the needs of consumer and business users, good tangible products that customers can see, hear, smell, taste, or touch, goods services continuum spectrum along which goods and services fall according to their attributes, from pure good to pure service, characteristics of services, services are intangible, services are inseparable from the service providers, services are perishable (cannot be stored, companies cannot easily standardize service, buyers often play important roles in the creation and distribution of services, service standards show wide variations, service sector, more than 70% of the economy (growing faster than good producing, employs about 75% of canadians, 12% of canadian exports services.