ADMS 2200 Chapter Notes - Chapter 14: Procter & Gamble, Lebron James, Advertising Campaign

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: A L L

Document Summary

Chapter 14 advertising and digital communications: advertising is the most visible form of nonpersonal promotion often used with sales promotion to create an effective campaign, world"s leading advertiser are procter & gamble, unilever and l"oreal each spending around million annually. Product advertising: nonpersonal selling of a particular good or service. Institutional advertising: promotes a concept, an idea or philosophy of an industry/company. Corporate advertising: non-product advertising utilized by a profit-seeking firm. Informative advertising: seeks to develop initial demand for a good, service, organization, person, place, idea or cause. **this is more common in the introductory stage of the product life cycle. Persuasive advertising: attempts to increase demand for an existing good, service or organization. This is more suited in **the growth stage and early maturity stage of the product life cycle. Reminder advertising: strives to reinforce a previous promotional activity by keeping the name of a good, service, organization before the public.