ADMS 2200 Chapter 3: chapter 3

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning: collecting external marketing environment information to identify and interpret potential trends, analyzes the info and decides whether these trends represent opportunities or pose major threats to the company, is a vital component of environmental management. Attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, and social-cultural environments. Strategic alliance: partnership in which two or more companies combine resources and capital to create competitive advantages in a new market, are especially common in international markets. Most of the environmental factors cannot be controlled by the company. The company can have plans in place to help solve any environmental factors. The interactive exchange between organizations fighting to satisfy customers creates the competitive environment: competitive environment. Interactive process that occurs in the marketplace among: Marketers of products that can be substituted for one another. Marketers competing for the consumer"s purchasing power.