ADMS 2200 Chapter Notes - Chapter 2: Pricing Strategies, Marketing Mix, Kfc

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Chuck Hendricks

Document Summary

Planning: the process of anticipating future events and conditions and of determining the best way to achieve organizational goals. Marketing planning: implementing activities devoted to achieving marketing objectives (basis of a marketing strategy). Strategic planning: process of determining the organizations primary objectives and taking on or adopting actions that will achieve those objectives. Tactical planning specified in the strategic plan: guides the implementation of the activities that are, usually addresses shorter-term strategies and requires. Toyota recalling about 12 million vehicles to quick decision making repair stuck accelerators. Marketing plans at various levels issues. (strategic planning) Top management: engaged in planning of long range, strategic. Middle management: create and implement tactical plans (tactical planning) Supervisory management: create specific programs such as daily and weekly plans (operational planning) Corporate level: define the mission (the essential purpose) Overall goals, operational scope and general guidelines for future management. State specific intentions to guide development of marketing objectives and plans.